Funsize Supermarket
Playful package design and branding for a build-your-own meal-kit brand, plus app, mascots, and animations.
Services
Packaging Design, Product Design & Branding
Services
Packaging Design, Product Design & Branding
Services
Packaging Design, Product Design & Branding
Tools
Figma, Illustrator, Photoshop, Indesign & Procreate
Tools
Figma, Illustrator, Photoshop, Indesign & Procreate
Tools
Figma, Illustrator, Photoshop, Indesign & Procreate
Value
A full scope brand and product design for a playful, on the go meal kit supermarket, from packaging to app, characters, and storytelling.
Value
A full scope brand and product design for a playful, on the go meal kit supermarket, from packaging to app, characters, and storytelling.
Value
A full scope brand and product design for a playful, on the go meal kit supermarket, from packaging to app, characters, and storytelling.
Timeline
4 months
Timeline
4 months
Timeline
4 months
Funsize is a compact meal-kit brand designed for busy people who want to eat smart, fast, and with a smile.
The concept revolves around modular, build-your-own meals — each ingredient comes in a single-serving, playful package, making it easy to mix, match, and go.
This was a comprehensive 4-month branding and product design project, including:
Dozens of packaging designs for different ingredients and meal types
A mobile app for choosing and assembling meals
A full brand book with nearly 200 pages of concept development, visual guidelines, tone, and strategy
A one-pager catalog for product presentation
Brand mascot illustrations to add personality and approachability
A logo animation for digital touchpoints
And lifestyle imagery that brings the entire world of Funsize to life
The project focused on maintaining visual consistency across mediums while keeping the tone light, accessible, and fun — just like the meals themselves.
Funsize is a compact meal-kit brand designed for busy people who want to eat smart, fast, and with a smile.
The concept revolves around modular, build-your-own meals — each ingredient comes in a single-serving, playful package, making it easy to mix, match, and go.
This was a comprehensive 4-month branding and product design project, including:
Dozens of packaging designs for different ingredients and meal types
A mobile app for choosing and assembling meals
A full brand book with nearly 200 pages of concept development, visual guidelines, tone, and strategy
A one-pager catalog for product presentation
Brand mascot illustrations to add personality and approachability
A logo animation for digital touchpoints
And lifestyle imagery that brings the entire world of Funsize to life
The project focused on maintaining visual consistency across mediums while keeping the tone light, accessible, and fun — just like the meals themselves.
Funsize is a compact meal-kit brand designed for busy people who want to eat smart, fast, and with a smile.
The concept revolves around modular, build-your-own meals — each ingredient comes in a single-serving, playful package, making it easy to mix, match, and go.
This was a comprehensive 4-month branding and product design project, including:
Dozens of packaging designs for different ingredients and meal types
A mobile app for choosing and assembling meals
A full brand book with nearly 200 pages of concept development, visual guidelines, tone, and strategy
A one-pager catalog for product presentation
Brand mascot illustrations to add personality and approachability
A logo animation for digital touchpoints
And lifestyle imagery that brings the entire world of Funsize to life
The project focused on maintaining visual consistency across mediums while keeping the tone light, accessible, and fun — just like the meals themselves.
